You’ve put your products together – now you need some bonuses
But how do you decide what kind of bonus to offer?
Well that’s pretty easy really. Of course it’s got to be something directly related to the product being offered, but to choose the right kind of bonuses, you need to stand back and think about what you’re doing and ask yourself some simple questions.
For instance, suppose you have a DVD set on Internet Marketing featuring a guy who, lets say, just for this example, makes a living online working from his basement at home, teaching people how to do the same. Let’s call it, “How I Earn £500 A DAY before I even have Breakfast…”
Now on its own a fair price for that DVD could be £47.
But let’s add some bonuses. Hmm, now what does someone setting up their own online business need? What is it that will make the product they are buying better … easier to use … help to produce the desired results from the product even faster etc?
With these kind of questions in mind you may, in this example, decide that possibly a prospective buyer would also benefit from the following to use alongside the product being offered (i.e. the internet marketing DVD):-
A simple tool to make websites…
Details of how to use Google Adwords to get visitors to that site…
Details of how to get search engine rankings…
Some design ideas for a nice looking website…
So what’s the first step?
How do we go from this to actually finding suitable bonuses … and bonuses which will be high in perceived value?
Well you already know from previous modules where to go to get such products … and with RESALE RIGHTS! Remember?
No, well the quickest way is to just go online and search for ‘Resale Rights’.
In fact in one of the Cash On Demand modules I actually take you through a live example – where we find and purchase reprint rights to some superb bonuses that we can add to a product to enhance its perceived value.
In that live example, the PERCEIVED VALUE of all of the items I found was probably HUNDREDS OF POUNDS … and more, particularly if you RE-BRAND them to make them your own.
Yet incredibly I could have bought UNLIMITED REPRINT RIGHTS to those products which allow me to re-brand for LESS THAN £10!
So, if I put those bonuses onto CD’s/DVD and add them to the £47 DVD – “How I Earn £500 A DAY before I even have Breakfast…” all it will probably cost me to create this 5 Set Bonus Package is around £2.50 (i.e. 5 x say 50p for a CD that I run myself at home).
Now let’s say I end up selling 1,000 Internet Marketing DVD’s … with the 5 Bonuses costing me less then £10 to acquire … the actual cost of getting the reprint rights to these 5 bonuses works out just 1 PENNY per sale!
1 penny to add a list of great bonus products which will enhance the sales value of your Cash On Demand product