Surrey Businessman Of The Year Andrew Reynolds Releases Another Extract From His Best Selling Cash On Demand Home Study Course…
One of the most important resources you can use with your cash on demand business is a Personal ‘Advert’ Swipe File…
Now in past modules I have talked about creating ‘Angles’ for sales letter copy and of course I’ve talked in depth with you about Cash on Demand Copywriting, especially how to use my system to create winning ‘Headlines’.
Indeed, just recently in one Module I talked more about this subject and provided you with a Free Headline Swipe File which I spent time putting together for you.
And I’ve focused on this area of the cash on demand system so intensely because it is VITAL for your long-term success.
In fact, the headline you use in your sales copy (and web copy) is the KEY ELEMENT … the KEY COMPONENT … which makes the whole cash on demand system work so effectively.
This is especially true when writing Classified and Display Ads (both online and offline). The copy in other words which brings prospective clients to the main sales message in the first place. So today I’d like to show you how to create a cash on demand style ad quickly and easily.
And the easiest way to do that … indeed, the easiest way for you to learn … is by using a swipe file of other successful ads to use as a template. But I’m going to make it even easier for my students because I’m actually going to pass on my own Personal Cash on Demand Ad Swipe File to them.
I am able to do this because I have built up quite a portfolio over the years. You see, on my various trips around the world I nearly always end up having to buy an extra bag or suitcase for my return.
Not for new designer clothes or other gifts for myself, but for all the books, magazines and the Ad pages of newspapers I come across in my travels.
Yes, I know, sounds a bit sad doesn’t it. Visiting some amazing countries, travelling the world but instead of souvenirs I come back with newspaper and magazine clippings. But I can tell you doing this has helped me to make Millions of Pounds so its not quite as sad as it looks. Honestly, I’m not as boring as I sound 
Actually making all this extra money is what I keep in mind when people stare at me when, for instance, on my travels I’m in a coffee shop or even aboard a plane, reading a newspaper or magazine. And as I do I literally tear out the pages that contain great ads and leaving the rest of the mutilated publication behind for recycling.
Knowing me I’d probably otherwise be too embarrassed to do this, but thinking about the money it often ends up making me quickly helps me ignore the odd looks I get from my fellow travellers.
So what do I do next once I leave behind those torn publications?
Well as with my Cash on Demand Headline Swipe File and Sales Letter Swipe File which I’ve discussed in previous modules a number of times, I bring these Ads back to the UK where I will place them into my Personal Swipe Ad File for later use.
And over the years I must have collated thousands of them. I can’t help myself … in fact, my ‘hoarding’ habit has been a difficult one to shake off. A habit planted in my mind as a child. I can still hear my dear old Mum saying “that’ll come in handy one day” when referring to what most people would just bin.
Thankfully her phrase couldn’t be more appropriate to the cash on demand business I now run because a vital cog in the cash on demand machine is all that sales material I’ve been hoarding.
You see I just NEVER throw this type of thing out. I hoard all the Adverts I can get my hands upon. Of course, I’ll never get to use the great majority of these, but the ones I do use (adapt) will end up making me more money in a few weeks then most people will earn in years.
Little wonder then why so many of my students are so eager on adding to their cash on demand Copywriting Swipe File Library.
And why they would like me specifically to hand them an Advert Swipe File to go with their headline one and to talk them through how I personally would turn an old Ad from that swipe file into an customer-pulling new ad.
So this month I will demonstrate to my students how I personally adapt an old ad into a new cash on demand ad.
I’ll then show you some copies of old ads that I have kept over the years that you could use as templates and idea generators yourself. And finally, because I have hoarded so many Ads I have put some of them into a file, which you can download from my website just for your own use.
But before then you need to remember the primary purpose of cash on demand copy be it a Letter, Headline or Advert is to:-
Touch The Emotions Of The Reader
In other words, the key to Cash On Demand Headlines is that they elicit an IMMEDIATE EMOTIONAL RESPONSE on the part of the reader.
Never is this more true than for an advert when you literally have seconds to capture the attention of a reader and pull them towards your offer.
Cash On Demand Copy remember is not just read, its felt…
It produces a EXCITED or warm feeling in the reader. And obviously the more targeted that headline is to the reader’s wants and desires, the more effective it will be.
It literally has the power to TRANSPORT the reader away from the mundane task they may be involved in to a better place in their minds so they can really SENSE themselves somewhere they’d rather be … or doing something they’d rather be doing.
That’s why it’s important when you construct your copy to ask yourself what is the reader really looking for? What do they really want?
Doing this is vital … because when all is said and done your must write what your reader wants to hear. In short, the ONLY thing your reader is EVER interested in is something known as WIIFM.
And that if you recall stands for:-
What’s In It For Me?
Your entire project … your entire cash on demand business in fact … should be built around these words. At the end of the day, all any prospective customer wants to know is what’s in it for them. What are the benefits to them on purchasing your product … on using your service. They are not interested in features to begin with. It’s the WIIFM benefits which will capture their interest initially and which will sway them to buying. Never forget this and you will build a very successful cash on demand business.