Cash on Demand System Developer Andrew Reynolds Talks About One Of The Most Important Elements In Running a Cash On Demand Business…
One of the most important elements of your entire cash on demand business is ‘COPY’. The words which are used to EXCITE and CONVINCE a reader that what you have they WANT.
That they MUST have what you are offering … and that they want it AS SOON AS POSSIBLE!
In short, cash on demand style ‘copy’ refers to the words used which in a quiet and subtle way are powerful enough to actually motivate a reader of that copy to rush out to SEND YOU MONEY for that product/service … and to do so happily and enthusiastically.
And to make it as effective as possible you need to look for a powerful ‘ANGLE’ … the ‘hook’ if you like which will form the basis of your entire cash on demand copy. What this usually means is the opening headline and first page or two of the copy incidentally.
In fact, Copy Angles play a KEY role in your business, indeed without them you’ll never be enjoying a Million Pound a year income with a cash on demand business.
Remember, the reason I have students who have built Million Pound Cash On Demand Businesses from scratch is because I deal with REALITY. There’s no point whatsoever in just talking about the great lifestyle you and your family can enjoy, I’ve got to teach you the mechanics which make Million Pound a year incomes possible.
The Bottomline is if you wanted to build your dream home there’s no good just dreaming about how it will look … about the 2 acres of ground … the swimming pool … sauna … gym … 6 ensuite bedrooms … study … games room etc.
No, if that’s all you talked and thought about, it will only exist in your mind. To make that dream a reality, you have to know and understand the mechanics of how to go from an image in your mind to real bricks and mortar.
You need to go through the laborious task of finding a building plot, you need detailed drawings … planning applications approved … health and safety regulations to consider …. there’s the foundation stage to go through … the framing … the exterior … the interior regulations to think and plan for.
In short, there are a lot of not very exciting tasks in the whole process. But of course, do it right, go through those ‘tedious’ tasks and you end up with what you want.
Its much the same with building a Million Pound Cash On Demand lifestyle. The ultimate goal is exciting … dreaming about the truly fabulous lifestyle you can lead gets the pulses racing … but to get there, you just have to go through ALL the steps.
And one of those is learning about ‘copy angles’… the HOOKS which o that all important task of GRABBING a potential customer’s ATTENTION WITHIN SECONDS!
But how do you come up with the right angle for the right project? Well as with everything I do within my cash on demand business I make my life easy. Which is why I once again look through my swipe file to see if I can find one or two key elements that I then jot down on a piece of paper and ‘doodle’ with … working up ideas on how to best grab people’s attention and how to make them take action.
I basically spend some time flicking through the portfolio of copy angles looking for that one ‘HOOK’ upon which I can hang my sales letter upon (or ad). A full list of which you’ll find in the cash on demand home study course.
Incidentally, though I list maybe a couple of hundred angles, you don’t have to use them all of course … one per sales letter will suffice … and of course you don’t have to use them exactly as I list. They are used more in fact as an Angle generator … an angle you can adapt for the particular cash on demand project you’re working on.
And by doing this, like me, you’ll unearth a hook which could turn what would have otherwise been an ‘OK’ project of yours into a real Million Pound Project.
Its a great way to overcome what is know as writers block … i.e. when you sit there staring at a blank sheet of paper unable to come up with anything which might inspire your customers to take ACTION!
And that’s the crucial part of course of any cash on demand website or offline sales letter … TO GET PEOPLE TO TAKE THE ACTION YOU WANT!
Especially because these days people are heavily overloaded with more information than they can possibly use in their life times and so unsurprisingly they have a short attention span. Hence you need to GRAB their attention firmly and quickly … or all of your work in getting them to view your offer is a complete waste of time and money.
Let me give you a few Copy Angles to give you an idea what I’m talking about:-
The Cash on Demand “Refund Of Success” Angle
The “You’ll Get A Full Refund After You Give Us Your Success Story…” Angle
Tells your prospects that all they have to do is put down a fully refundable deposit to secure and receive your product. Once they reach their desired benefits with your product and give you their success story, you’ll give them their money back.
So, the product isn’t really costing the many thing. You’ll still make good because it’s an incredible offer and many people won’t take the time to write their success story or they’ll forget about doing it.
The Cash on Demand “Physical Rewards” Angle
The “Imagine Making (£) And Buying (Type Of Valuable Object)…” Angle
Tells your prospects to picture themselves making a certain amount of money with your money making product or your affiliate product than actually purchasing something with it.
For example, imagine making £5,000 to take an amazing holiday to Las Vegas. Other luxury type purchases are cars, boats, motorcycles, houses, laptop computers, rare paintings, etc.
The Cash on Demand “Poor Affiliate” Angle
The “(No.)% Of All Affiliates Make Less Than £(No.) Per Month…” Angle
Tells your potential affiliates how little most affiliates make. You can tell them your current affiliates are making way above average of what most of the other affiliates are making. They will assume your product has a high conversion ratio, quality sales tools and is ripe for the market. It will persuade them to try out your affiliate program.
The ” Cash on Demand A Matter Of Time” Angle
The “Just Give Me (No.) (Minutes, Hours, Weeks, Months) And I’ll Help You (Your Product’s Benefit) Guaranteed…” Angle
Tells your prospects it’s just a matter of time and a small investment before they gain their desired benefit. The more exact or specific you are about the time, the more believable it will be.
The “Be My Shadow” Angle
The Cash on Demand “You Need To Learn From Someone Who Is Already Successful…” Angle
Tells your prospects that if they model you, they will gain their desired benefit. Tell them they just need the right product and someone to show them the ropes. Just mention how easy it will be for them to copy you. Tell them you’ll provide quick start guides, step-by-step instructions, video tutorials, etc.
The Cash on Demand “Affiliate Compliment” Angle
The “(Affiliate Product Owner’s Name) Is One Of The Most (Positive Quality) People I Know…” Angle
Tells your prospects that you know the business owners personally. You could tell them that they are honest, kind, giving, down-to-earth, etc. It just may be enough to persuade them to buy through your affiliate link, especially if they already trust you.
The Cash on Demand “Sliced Bread” Angle
The “It’s The Best Thing Since (An Old Popular Product Or Invention)…” Angle
Tells your prospects your product is better than or equal to an already established, reputable, branded product or business. It should be something your target audience would recognize. For example, it’s the best thing since sliced bread.
The Cash on Demand “What’s Your Level” Angle
The “Click On Your Level Of Experience…” Angle
Tells the prospects on your web site to click on beginner, intermediate or expert. Then you can redirect them to separate sales pages that reflect their level of experience so that you can more easily sell your product. The more targeted your sale letter is, the higher your conversion ratio will be.
The Cash on Demand “Piece By Piece” Angle
The “I Could Seriously Sell Each Product Separately And Make…” Angle
Tells your prospects that you could make more money selling your product package piece by piece rather than as a whole bundle. They will see the value of purchasing the package deal because they’ll know how much you could be making, however you are selling it for way less.
The Cash on Demand “JV Repayment” Angle
The “You’ll Meet Many Business Owners And That Could Turn Into A Couple Joint Venture Deals…” Angle
Tells your prospects that your product will allow them to meet other business owners/marketers that could turn into lucrative joint venture deals. You could mention the possible joint venture deals they could make would more than pay for their purchase. Your product or bonus product could be a business seminar, business workshop, trade expo, online chat room, online forum, etc.
The Cash on Demand “Everyone Needs It” Angle
The “Almost Everyone Wants To (Your Product’s Benefit)…” Angle
Tells your prospects that a majority of people or businesses need your product. They will feel it’s just normal to purchase it. It will make it seem like it’s a normal every day or every week purchase that they really don’t have to think much about getting.
The “Short Guarantee” Angle
The Cash on Demand “It Comes With A (Single Digit) Day Guarantee…” Angle
Tells your prospects that you are offering a very short guarantee and they might read further on to see why because most business use longer guarantees. You could tell them the reason you are offering a short guarantee is because most businesses or your competition offer longer guarantees to make people forget about ever using them if they don’t like the product.
The Cash on Demand “I Took Notes” Angle
The “If You Couldn’t Be There, Buy My Notes…” Angle
Tells your prospects that you took notes at your seminar and are now selling them. You could tell them they are getting the very best tips from the seminar without all the fluff, sales pitches, travel, hotel fare, jet lag, etc. Even in recorded videos and audio or transcripts there is fluffed up information so notes seem extra valuable.
The Cash on Demand “Random Commission” Angle
The “Every (No.) Affiliate Sale Gets A (£) Bonus…” Angle
Tells your prospects that if they promote your product through your affiliate program, they’ll have a chance to earn bonus commissions. For example, ‘Every 10th product sold though one of my affiliates makes £20 extra commission.’ It can influence affiliates that haven’t been actively promoting your product to start again.
As I said, I have hundreds of these Angles listed in my cash on demand home study course complete with full explanatory notes for each one. Remember, as I said, I know that on the face of it keeping a list of copy angles for your cash on demand business may seem a little mundane, but never forget this ‘boring’ side of the business has been responsible for helping me turn so many ordinary projects into Million Pound Cash on Demand Projects that I have truly lost count.
And you know there have been so many times when I’ve been thousands of miles away on a beach enjoying the beautiful sunshine…
So many times when I’ve been staring out on some glorious tropical scene, while back home the UK is languishing in the depths of a grey and gloomy winter…
And its all thanks to the Copy Angles I’ve pulled out from my Cash On Demand Swipe File and Copy Portfolio.
Major thankies for this blog.A whole lot thanks again. Superb.