Today I want to talk to you about another vital cog in your cash on demand wheel. As you know from some of the course Modules, a major influence to the level of success you’ll have as a cash on demand marketer is your ability to reach TARGETED customers for your niche product/s.
It doesn’t matter what you’re marketing … which niche you’re in … or how great your sales material/web site is … ultimately what will determine your success or failure is your ability to attract THE RIGHT KIND of people to your site (or to get your sales letter in their hands).
And though the headlines you use in your cash on demand sales message are the KEY COMPONENT of your entire business, if you DON’T get anyone to see the headline … if you DON’T get a targeted audience in front of that message … even the most compelling headline in the world becomes redundant.
However, in contrast, if you can build a good sized list (database) of highly targeted customers, you literally have something in your hands:-
Which Can Make You Very Easy Money For The Rest Of Your Life…
Indeed, building a good targeted customer database should be your ABSOLUTE PRIORITY from the moment you launch your new online cash on demand business because a major key remember to succeeding in any internet related business is TRAFFIC.
You simply must find ways to lead prospects to your web site … at the end of the day it’s a numbers game. The more people that see you site, the more people will become your customers (presuming you’ve employed cash on demand copywriting system) and the larger your database will be.
Yes, it takes time and effort to begin with. It can be slow going at first … and you may not even make any kind of profit for a few months. But it is time well spent because once you have a database of customers (which you should always build upon) you will find it hard NOT to make a profit. It becomes really, really easy at that point.
Now of course, in past modules we have looked at various ways you could attract customers offline, and we’ve even looked at a few online methods, but because its so important, I’d like to give you a few tried and tested methods of bringing in NEW CUSTOMERS to your online cash on demand business.
And I am focusing online because the internet is becoming more and more of an important feature in all our lives. Today we think nothing of logging on the internet every day … of checking our email several times a day … of shopping for food online … of booking our holidays.
Its just a part of most people’s everyday life now. And its infiltrating our lives even deeper with each day which passes. The success and rise of devices such as the iPhone and the Blackberry now mean you can easily surf the internet and pick up and send emails right from the palm of your hand.
Indeed, you can now actually run your cash on demand business right from your mobile device. Talk about being portable. It truly does now make it possible for you to make a living from virtually anywhere in the world … and from a business you literally carry around with you in your pocket.
And the lifeblood of your little portable business will be your ability to attract new customers … and of course to keep them as customers once you have them within your database.
Of course, there are many ways of doing this, of which I’ve covered quite a few already, but today I’d like to focus on the ways you can attract NEW customers to your cash on demand online business COMPLETELY FREE!
And before I start, let me just bring to your attention an interesting fact. As I said, if you build a strong targeted database you have in your hands something which can make you money for the rest of your life.
But the greatest thing about such databases is that you don’t need a very large one to make the kind of money others can only dream about. I for example became a MILLIONAIRE when I got my list of customers to just 3000 people.
THAT’S ALL IT TOOK!! – JUST 3000 CUSTOMERS TO PULL IN OVER £1 MILLION POUNDS IN PROFIT!
The key … the reason I was able to do this … was of course the fact that these 3,000 individuals were targeted for my specific cash on demand niche.
So your first basic decision should be to decide whether you will choose to bring traffic to your web site quickly either by paying for it, or to bring it to your sales message free (which is just as effective but obviously takes longer).
Well, unsurprising, Free traffic, is as its name suggests traffic (i.e. targeted prospects for your niche product) which you have attracted to your site without it costing you anything other than effort and time.
Now the most common method of doing this usually will involve you employing what are known as Search Engine Optimization (SEO) techniques.
If you recall from earlier modules, when you optimize your website, search engines will rank your website according to how useful and relevant it deems your site to be in relation to the keyword or key terms being searched.
Of course, that sounds great … especially as search engine optimization is free … but it is a long term approach. It can easily take up to a year for your true results to come through.
An alternative approach is to write articles relating to your cash on demand niche (once again as we discussed previously) and to get them published at article directory sites that have high volumes of traffic. Just Google ‘Free Article Submission Sites’ to find suitable sites.
So why is this better than search engine optimization? Simply because it tends to be quicker. It aims to generate traffic within a week. The drawback however is that as new articles are added your article will tend to move off the main pages so the effectiveness is reduced after about 3 weeks. Naturally the way around this is to publish a new article yourself every week … like a kind of weekly cash on demand style newsletter … to keep you constantly on the main pages.
As I said, free is, well FREE, but usually involves more effort. Just like you can pay someone to fix your car or do it yourself for nothing, but it will obviously take you a lot more effort and time.
Another method of attracting traffic to your website free of charge and relatively quickly is via what is known as Traffic Exchanges (more on this in later Modules) which will bring you in a lot of traffic but they’ll unfortunately mostly be untargeted.
As I said, that’s just an example of the kind of free methods you can use. As for some of the many paid methods well that’s often something you’ll consider if you want IMMEDIATE traffic to your web site. Another method of gaining new cash on demand customers is by building links.
This is actually one of the easiest ways to attract targeted traffic to your cash on demand web site. You simply agree to place a link from other web sites similar to yours in return for placing a reciprocal link on their page which will take visitors to their sites to yours.
Simple!! Well yes it is, but you should be warned that this doesn’t mean you can just stick a load of links on your page and expect a flood of new customers. For a start you want to link to other niche sites which are high up in the search engine ranks if you can … and websites which are NOT just doing good business BUT ones which house good information which is GENUINELY of value to your own visitors.
You see though at first glance lots of links to your web site might give the impression that your web site is popular, the little robots and crawlers the search engines send out will probably flag your site as one which is trying to manipulate its way up their rankings.
If it doesn’t think those links are genuinely related … and related pretty strongly … it will affect your own search engine placement. So don’t try to ‘cheat’ or ‘trick’ search engines, its just not worth it.
It’s far better for them and for your long term cash on demand business if you only put links on your pages which genuinely do relate to your own web page. Which genuinely will be of use and value to anyone that comes on your web site first.
So just think carefully before you agree to put someone’s link on your site. Ask yourself if that link truly does serve visitors to your site.