Up on the screen there – that’s a photo I took on a beach last year, where I’d rented a house right on the beach. I took my orders and I dealt with my customers from my laptop. I can be in my hotel room in New York, in the Waldorf Astoria there, downloading my e-mails. I send the orders over to a fulfilment house in the UK. The money just turns up in my bank account. I’d rather be doing that — I’d rather be overlooking Central Park in New York and all these other lovely places — rather than staring at the same pane of glass, waiting for a customer to come and actually buy from me like my Dad had to in his shop for 25 years of his life.
Thanks to the technology that’s available today which wasn’t available to my father — and this is only a few years ago, for God’s sake — but thanks to the technology that’s available, you can now do this stuff. The Cash On Demand system, that we’re going to show you this weekend, allows you the freedom. It allows……compared to traditional business….. it allows you the freedom to have a totally portable business.
My mum and dad, when they eventually managed to get rid of the hardware shop, they decided to open a bed-and-breakfast place down in the New Forest. It sounded really idyllic. They were going into retirement; they didn’t have any money set aside. They didn’t have a pension because there was never enough money to save for pension. So they bought a bed-and-breakfast place in the New Forest. It sounds idyllic. If you described it, it’s a lovely old cottage in the middle of the forest. And the theory was: “We’ve got a mortgage on that, so we’ll get some paying guests to come in on the bed-and-breakfast and that will pay the mortgage. And we’ll have a great life in our retirement down in the New Forest.”
That wasn’t the case. The business model, again, was flawed right from the outset. Big, heavy mortgage to pay; so you’ve got to get those customers coming in the door. So in your panic to get these customers to come in, what do you do? You stay indoors all day, looking out the window, waiting for a customer to wander by, knock on the door and say, “Have you got any vacancies?” Exactly the same business model.
The Cash On Demand system that I’m teaching you this weekend gives you the freedom so you don’t have any fixed premises. You pick up your laptop, you walk around. You go to New York, you go to Las Vegas, you go to wherever you want on the planet, more-or-less, and you run your business from there. It gives you freedom because you have no large overheads. My business, I now run from home. I have investments in other businesses, but my prime business — my Cash On Demand business — I run from home or wherever I happen to be on the planet with my laptop.
It gives you freedom because you’re not waiting for the customers. When I want some money, I go out and ask my customers for it. And I’ll demonstrate how we do that this weekend.
It gives you the freedom to take time off when you want. And my mum and dad — bless them — they hardly ever took a holiday because they couldn’t afford to. There wasn’t enough money in the business. But, more than that, they had to be open when the customers were likely to come in. They had to open six days a week. These days, it’d be seven days a week. They became slaves to their business.
It gives you freedom because, rather than having 16,000 items of stock which you have to purchase. So you take out a bank loan, you buy the stock, you hope that somebody’s going to come in the door and buy it. Rather than buy that stock, in my business, if I test a product — let’s say I’m selling a DVD — I might get half a dozen run. If they don’t sell, I’m out by 12 quid. I put them in the bin, I start again. In my business, I don’t have any stock. When my customer sends me some cash, I create the product. So you have positive cash flow all the time. Cash comes in, then we send out the product. It’s not like the old days in the shop; you don’t have to have 16,000 items in stock hoping that one guy’s going to buy it.
Things like – in my business I don’t have any boxes to pack. Yeah, sure when I first started from my lounge at home, yeah we had boxes to pack. But now we use fulfilment houses. There are representatives of fulfilment houses in this building this weekend. There are a number of fulfilment companies in the building this weekend. Talk to them. Because you don’t have to sit in your shop with all your stock around you and pack the boxes and send stuff out yourself. They’ll do it all for you. So literally I can send them an e-mail from New York and they’ll send stuff out to my customers.
I think it’s the important stuff; hence the earlier slides. You get the freedom to spend time with your family and friends. It’s so important. I’ve got a friend of mine who does this in the States; and he says, “This is just the best business ever, because I’m the only dad that goes to my kid’s baseball thing. I’m the only dad that goes to the school meetings in the afternoons. I’m the only dad that can take all the holidays off when the kids are off, and we go and have some fun.” Because he runs this type of Cash On Demand business.
This business gives you the freedom to choose. It gives you the freedom to choose what you want to do with your life. The income is just a background thing so that you can go and do the more important stuff in life.
This Bootcamp, I hope, is going to be a life changing event for you. This has got the potential — if you’ll let it — this has got the potential to be a life-changing weekend for you. As you know, in the past, I’ve held live workshops. I’ve actually stopped doing them. About a year ago, I took the decision — for the reasons I’ll explain in a moment — I stopped doing live workshops. I got really fed up doing them. From those workshops I’d have maybe 30 people in the room, and only a couple of people would actually take the action necessary to go ahead and make some money.
There are people in this room — I can’t actually see with these stage lights on — somewhere out there is a guy called Tim who I’ve talked about on Cash On Demand. Tim started his business I think four years ago after coming to a workshop. Spent five grand on training, pulled in three million quid. Not a bad return!
Nick is out here somewhere. Nick started off same time, went to the same meeting. He’s pulled in over a million pounds.
I was over in Atlanta at the beginning of the year. Where’s Simon Coulson? Is he here yet? I was going to put him on the spot. There was a guy — only because — I was in the gents’ toilet over in Atlanta in a seminar, and this guy came up to me and tapped me on the shoulder. That was a bit rude. It was an English guy, and he said, “You’re Andrew Reynolds, aren’t you?” I said, “Well, yeah.” He said, “I just want to shake your hand.” “Well, hang on a sec, eeh…”
He said, “You probably don’t remember, but two years ago I came to one of your £5,000 training workshops. And I bought some of your tapes. And, up until that point…” — I think, if he was here I’d question him with a microphone, but he’s not here — I think it was he’d been working for BT for something like 15 years. He came to the workshop, we taught him how to do some stuff. He took it away, he tweaked it slightly. He set up his own business. In two years he’s brought in £700,000 selling e-books. Product cost: zero; £700,000 income. He’s gone from working for BT to pulling in £700,000. He’s selling most of this in the States, so his claim to fame is that he’s actually sold $1,000,000 worth of e-books in two years since he came to one of the workshops.
So the information I’m giving you works. We know the thing works. Where’s Pat Adams? Is Pat Adams in the room? I had lunch recently with a guy called Pat Adams. And he said, “I just want to thank you because I came to your very first workshop back in 1999 and I’m now running a full-time business.” And in fact, he’s retiring in January — “I’m running a full-time business selling DVDs.” It was just a little idea he got at that workshop, and he’s gone away and he’s got a full-time business running from his home.
There are people in this room who are making millions of pounds using the techniques we’re going to teach you over this weekend.
Oh; another thing. I had an email came through. I’ll have to clean this up a bit; I literally just printed it off last night. This is from a gentleman called “Dave.” It says, “On a personal note” — how can I put this? — “I’m not blowing smoke up your bottom when I say that your training and help really have made a big difference to my life and my future plans. When I made the decision to attend your £5,000 training workshop on June 14, 2003, I was a part-time bouncer living in a rented council flat.” There’s a guy I don’t want to mess with. He’s a part-time bouncer living in a council flat.
“I didn’t roll out my first project until 2004. Unlike some of your other students, I’ve always been a one-man band and I came to a standstill a couple of times.” And that’s gonna happen to you. You’re going to start a project and it will meander off somewhere and “Oh, Christ. That hasn’t worked.” You’ll get a couple of false starts, of course.
What Dave’s saying here is, he came to a standstill a couple of times but 18 months later, “I now know what it’s like to bank £12,000 a month. I own and rent out two flats. I’ve sold another one, and I’m moving into a brand-new detached house with parking for 20 cars and tennis courts to the rear, which I will own outright by February of 2008. So thank you. Not just for the income and the doo-dads that this business has brought me, but more especially for the person who I’ve become in the process.”
Part-time bouncer living in a council flat made a lot of money just putting this stuff into action. He had nowhere else to go — he was living in a council flat — he had nowhere else to go with it but up.
This Cash on Demand stuff works if I can just find a way to get rid of the negativity that I used to experience at workshops where 2 out of 30 people would actually do something with the information. If I can find a way to overcome that this weekend, then I think there’s a huge amount of money for you to make.