And there are three ways to do that if you are new to Cash on Demand. Jot them down, but as I mentioned yesterday this seminar really is to compliment Cash on Demand, so I’m not proposing to go through in detail a lot of the things that we cover in modules one to six in Cash on Demand. Because that would be kind of a waste of a lot of people’s time. But lets jot down the basics:
Free publicity – small ads – and direct response marketing – online or offline. Those are the three methods that we show in Cash on Demand to help you get started.
For example in module six Cash on Demand we show you how to get free publicity. We show you in that Cash On Demand module, a lady who was selling a physical product.
Now a lot of people read module six and came back to me and said “Great I’ve just done a deal on some little gizmo widget thing and I’m going to sell that.” I said “No you’ve missed the point. The point here is I want you to sell paper products, digital products and workshops.
But I want you to use the techniques that this woman used to sell her little… Well I wasn’t quite sure what it was when it came to me in the post to be honest but… It’s actually a banana guard. Okay, apparently your kids take a banana to school and it gets squashed so you have a banana guard.
She took this little banana guard thing and she got a write up. You can imagine, she got a write up in the Sun. She got write ups in all the magazines, she got loads and loads of free publicity and because in her little press release she sent out she put the web address where they could go and see the banana guard and buy it. Because editors,…..If you send them stuff they just print it.
So if you put in the middle of this piece you can get more information at (your website address) they just print the thing. She was selling thousands of these things as gifts all through free publicity. They put it out around Christmas time and she got a load of orders. They put it out through the year and she got more orders. She started a complete business using free publicity…. she never spent a penny, apart from the stamps that she put on the envelopes to send out a press release to people. She just wrote a silly little story about the banana guard, sent it out and they all printed it, loved it.
In one of the bonus Cash on Demand modules I show you an example of a personal trainer. We worked with a personal trainer to get instant free publicity and we sent out a little press release…..and we got into Sainsbury’s magazine, You are What You Eat, Prima magazine, Zest magazine.
In fact we worked it out that if you had actually paid for the space that he got in those magazines – because you know like a full page ad in a magazine is thousands – if you actually added up the amount of money it would have cost you to buy that advertising space it came to £117,000. It cost us a few stamps. How cool is that?
If you’ve already gone past module six Cash on Demand go back and have a look it tells you exactly how to do it. It even gives you the press release that the woman sent out to sell that banana guard. Free publicity.
Small ads, online or offline. I’m not going to cover this now because module four and five of Cash on Demand cover it in great detail. If you are not on Cash on Demand yet click here.