On Demand Marketer Andrew Reynolds live on stage at Wembley
“Today is like sort of déjá-vu for me. It’s really weird. Nine years ago, almost to the day, excuse me…I was in a seminar. I was sat where you guys are sat. I was just an ordinary guy. I was in corporate life. In fact, nine years ago, I used to have hair in those days. Nine years ago, I was working for Hassall Homes. Bloody silly name for a house builder, you know? Hassall Homes. I was working for Hassall Homes and I’d done the whole corporate thing. I was living in a really standard three-bed semi on a local estate. I, like most people, had a mortgage. I had credit cards; because we’re all told we have to have credit cards.
Nobody had taught me the difference between good and bad debt in those days. Nobody had told me that if you buy consumer goods pay today, pay for it tomorrow and they’re out of fashion before you finish paying for them, that’s bad debt. But if you invest in training, like today for example, that’s good debt because you’ve got a possibility that you might make some money from the training that you have.
But I had huge credit card debt. I had bills. I had the ex-wife making demands once a month. So I was trapped. I was in corporate life, I had a nice salary, I had a nice package but I was literally working a month to pay the bills to work for the next month and that’s how you go on through life. And that’s how 95% of the UK population work. I was absolutely trapped.
On a Monday morning, I live in Surrey because that’s where my kids live, I would have to drive to Manchester for a 9 o’clock meeting, for example. Hassall Homes were too tight to get me an airplane I had to My Mercedes, when I handed it back had 200,000 miles on the clock. And I’d had for it new, so…I would spend all my time queuing on motorways. I was part of the system. We become systemised, don’t we? I was part of this. I was in the queue, going in to do the work, and at five o’clock whatever, they blow the factory horn and out you come again. That was what I was in, before I discovered the Cash On Demand model.
If you’re ever seen a film from I think 1926, a Fritz Lang film called Metropolis, you would have seen the vision that they had back in 1926 of the vision of the future. What’s it going to look like in the year 2006? Their vision was all these sort of tall tower blocks. Miles and miles of traffic. People literally, metaphorically speaking now, working around the clock. In fact, in the film there’s a guy working round the clock there and he drops dead. And all they do is just move him to one side and put somebody else on the clock.
About nine years ago, a friend of mine explained to me that that’s exactly how it is in corporate life. He said, “You work too long. You work long hours. You work in the evenings. You do weekends and stuff for the good of the company. Because you really want to get on because that’s how you’ve been trained to do this.” He said, “Honestly, what happens if you leave that company today?” He said, ”Imagine you’ve got a bucket of water and you put your fist in it, when you take it out – the hole that’s left is how much the company are going to miss you. Because they’ve got somebody else in to do your job.” And that really bought it home.
So when I got an invitation, out of the blue, to go to a seminar to listen to how to make money, I decided I ought to go and listen to this thing. But, it was in Las Vegas. It wasn’t… I’ve heard people said, “Oh, we can’t get all the way down to Wembley.” This was on the other side of the Atlantic, right? This was in Las Vegas. And it was, “Well, I’ve got meetings next week and I’ve got to do all the homes thing. And I haven’t got time.” On Sunday morning, this seminar was on a Tuesday in Las Vegas, on a Sunday morning, I literally tossed a coin as to whether I should go or not. I phoned my boss, got him out of bed.
On Sunday morning and said, “I’d like to go to Las Vegas.” Actually, I didn’t quite tell him that. I said, “There’s a really important seminar I think I should go to on the behalf of the company because they’ve got some really new sales techniques which will revolutionise the selling of houses in the UK.” Being a Yorkshire man he said, “Don’t give me any of that. If you want a free holiday, you go. But you’re paying for the flight.” So he let me go. And it was literally that. The whole of my life just on the flick of a coin. It’s a pretty precarious way to live.
When I was in that seminar, just jot down the word “lifestyle”. When I was in that seminar, there was a guy up on stage, worth a fortune, and he started his presentation off talking about lifestyle. And I thought, “You’re having a laugh, mate. I’ve flown all this way. I don’t want to hear that crap. I want to learn about making money. We’ll do lifestyle later on. I don’t care what we’re doing, I want to make some money.”
And it’s only recently that I’ve started to understand where the guy was coming from. You’re going to learn this weekend, a really, really simple system in detail, piece by piece by piece so that when you go home you’ll know how to make money using the Internet. But that’s a means to an end. It’s the lifestyle of the thing, is the type of business you can run which gives you the lifestyle.
Just recently, I was over in the States. I went to a seminar. When I finished the seminar, I thought, “I’ll take a couple of weeks off.” I rented this beautiful beachside home. It’s like a little mansion on a private beach. They’ve got fences either end, stop everybody coming in. So here’s only half a dozen people walking the beach in the morning. Because my whole business is my laptop computer. As long as I’ve got Internet access, I can run my business. So it allows you the lifestyle.
So I’m sat on the veranda here right on the beach, with my laptop computer, downloading orders, and we’re going to show you how that works today, I’m sending the orders back to a fulfilment centre in the UK. Money is still coming in while I’m doing what I want to do sitting on the beach. That’s the lifestyle of this business.
And honestly, sometimes…think back to those corporate days, I have to pinch myself. I mean, literally, two nights ago, I woke up in the middle of the night in a big sweat. I had this nightmare and the nightmare was that I was late for work. Because I was back in corporate days. I was back nine years ago. All of this had been in bit of a dream. I haven’t got the money. I haven’t got the car I haven’t got the house paid for. I’m actually back in corporate life and I’m late for a meeting. I’ve got to drive to Manchester. And I just woke up in a complete sweat.
But sometimes I have to pinch myself now to remind myself that this is actually not a dream thing. This is actually real. I get all these, call them, “pinch me moments”. I really have to pinch myself. I had to pinch myself when I got an invitation recently. Those people that came to the Boot Camp last year will remember that we came to Wembley and we raised £325,000 for Great Ormond Street Children’s Hospital. In two weeks time, I’ve been invited to go to the opening of the ward that we paid for. And you get that pinch-me moment. ”We did that.” We used a cash and demand technique to raise 325 grand. And when you actually see bricks and mortar and sick beds and all the equipment in this room, you get that sort of lump in the throat. It’s a real “pinch me moment”.
I mean, it staggered me. You go to the Great Ormond Street website and it says that we’ve donated the largest ever proceeds from one event to Great Ormond Street. Three hundred and twenty five grand. Amazing. It was a real surreal moment – and all brought about through using the same techniques I teach in the Cash On Demand course.