Did you know you can make a virtual instant cash on demand product? Something you can do where you have NO product to develop … NO license to buy … NO ‘up front’ costs.
It’s a real no brainer! So what is it?
Well on my trips to the USA … about 18 months ago now … I heard people starting to talk about something called Podcasting!
I remember at the time to me it sounded like a fad and certainly didn’t think it was anything I could use with my cash on demand business. Still, as usual I always look into a new technology first before completely dismissing it offhand.
So I did look into it but at the time I was so busy in the States that I got so caught up in what I was doing that after my brief poke around into the podcasting world I forgot about it and pretty much thought nothing more if it.
That was until a few weeks ago when I met a great friend of mine from the other side of the Atlantic … and who also happens to be a great cash on demand style marketer … called Bob Proctor.
Just in case you don’t know, Bob is one of the greatest and most motivational individuals on the planet. And I’m not exaggerating here in the slightest. Here’s a person who truly changes lives.
He’s made many, many people become Millionaires – in fact, Multi-Millionaires.
Actually, his so good at what he does that people he personally coaches pay him … and wait fort this … $100,000 EACH to spend time being coached by him. That’s around £60,000 A TIME!
If you’re interested his website is:- www.BobProctor.com
Anyway to get back to Podcasting. As I said, I had all but forgotten about this new technology as a possible cash on demand tool until I spoke with Bob a few weeks ago.
That was when he showed me his latest product … a briefcase containing his latest Training Course along with an Digital MP3 Player preloaded with the whole course.
Which means anyone owning this will be totally immersed in the program IMMEDIATELY and CONSTANTLY to ensure you effect of the EVERYDAY!
They can immerse themselves anytime and anywhere!
Listen anytime while in a bus, on a train, waiting in line, during lunch breaks, by the pool.
You can check out details on this to see what I mean at:- http://TheSGRprogram.com
A training course delivered in MP3 format on an IPod® or similar MP3 player … It’s Genius!!
And its then that the light bulb went on in my head. The moment I realised that I had just stumbled upon another incredibly powerful cash on demand tool which we can all make fortunes from.
Until that point I’d dismissed the IPod® and podcasting as something that could not easily be used in the Cash on Demand business.
But of course, if you consider it … providing existing information or newly created products … in this format opens up a whole new load of possibilities.
Indeed, I started to see incredible possibilities for this New Delivery Method.
At this point, let me quickly explain exactly what Podcasting is so its clear in your mind before we begin just in case you’ve not heard about it before … or you’ve heard the term but know nothing about it.
Or maybe you do know what it is but you’re wondering how to use it yourself to create a NEW Cash On Demand business.
Put simply, the Podcasting is a particular way of publishing audio programmes…
Just as I have been doing for a few years on Audio Cassettes and currently on CD but with the added benefit that using Podcasting the audio content can now be distributed online using the Internet.
AND it can be listened to at a time and place to suit the listener, without eating into my time to deliver the content to the listener, perhaps by teleseminar for example.
Which is when my ears pricked up because from a money-making perspective, which is where my interest starts to rise, I immediately saw the possibilities for myself and my cash on demand students.
You see a Podcast gives us a very easy way to publish audio content online direct from a website with very little work on our part.
Our cash on demand targeted customers can simply access the site whenever they wish, access the audio content they want and then instantly download them either free or for a one-off fee (depending on the business model we choose).
Now this might not mean too much to you yet, but don’t worry because the way I have in mind to make money from podcasting is really simple. As you’ll discover when you go through this month’s very exciting module.
Quite Simply Podcasting has grown into a phenomenon overnight…
Yet when it first begun it was really not seen as anything more than a way for small start ups to make radio programmes and get them out to listeners WITHOUT having the huge overheads of running a full blown radio station.
However, since those early days … as with a lot of online developments … the sharp marketers have seen ways to use a new technology to make money within their existing business model.
This is particularly relevant to our Cash On Demand system of doing business as it fits neatly with our desire to ONLY sell…
Incidentally, the name Podcast came from the name of the leading MP3 player … Apples iPod® … however, it has come to be accepted as the term for the delivery of an audio file using almost any form of digital MP3 player or any PC with suitable software and speakers.
In fact, since the introduction of the video enabled iPod® delivery of the content that used to go on DVD’s and video tapes can now be delivered on the video iPod® or similar generic devices too.
In fact, this could see a merging of two of the types of products we sell … as we begin to deliver seminars in video format for use on such players … digital delivery of recorded seminars….nice!
Its an extremely exciting time and this is an equally exciting new method in which to use our cash on demand system.
In fact, the growth of Podcasting is unprecedented…
For instance, did you know that in the Autumn of 2004, search engine Google reported that they had LESS THAN 25 SEARCHES for the term ‘Podcasting’.
A year later, Google had received a staggering 60 MILLION PLUS, searches of the same term.
60,000,000!
Incredible. In just one year the phenomena had grown from NOTHING to a real commercial possibility. And savvy marketers have started to sit up and take note.
Though many didn’t react straight away … preferring to see how the major players developed and how the market took to the new delivery format.
A bit like when video first became a household tool and many players stood back as the giants battled it out for supremacy in the Beta versus Laser Disc versus VHS wars.
Well we all know that those that waited … then exploded into action when it was clear which format was taking off … are the ones that made a financial killing.
And its no different with the emergence of MP3 and podcasting. The time of standing by waiting is over, now you’ve got to explode into action and implement this great tool into your own cash on demand business.
Oh and just one thing to clear up any confusion. Let me just assure you that to make Podcasting work as a cash on demand tool you DON’T actually need an iPod … or know how to Cast come to that (as in broadcast).
Yes, I did mention Bob Proctor’s package which actually includes a FREE IPOD® style MP3 player as part of the kit. But Podcasting is a bit of a misnomer as your customers DON’T need an iPod® and you don’t need to actually ‘cast’ anything ;- )
I thought I’d mention it because the term iPod® has become the EVERYDAY term used to describe almost ANY form of digital audio player. Just as the term Hoover and Hoovering has became the phrase used to describe any sort of vacuum cleaner/vacuuming.
The fact is, just as any vacuum cleaner can ‘hoover’, Podcasts too can be played back on almost ANY device capable of handling digital audio files. In other words, NOT just Apple’s iPod® but also all brands and manufacturers of mp3 and digital audio devices, as well as PC’s ands Macs, along with next generation mobile phones and PDA’s.
Therefore making the appeal of the Podcast as an audio product delivery medium very broad…
This helped to put aside one initial reservation of mine when I first thought about testing the concept of supplying information in this format. I wondered that a lot of customers in my market niches may not be ‘early adopters’ of such new technology.
In short, they may not yet have an iPod® or similar player … nor one of the groovy new ‘all singing, all dancing’ mobile phones.
So if I swapped to Podcast delivery only would I be cutting off a large cash on demand stream of income from CD’s to my more traditional audience?
Clearly other marketers had the same concerns.
Suppliers of audio books … one of the obvious candidates for moving over to digital delivery … soon realised that a large part of their core market was unlikely have embraced the new MP3 format yet either.
So they did what I did when DVD’s first came to the fore.
They gave their customers a Pre-loaded PLAYER as part of the package…
PlayAway became one of the first companies to do this when they offered books ready packaged with their own player AND ear pieces too.
IT WAS A BRILLIANT IDEA!
INSTANTLY the ‘objection’ of the market was overcome and the novelty of being given a ‘FREE’ PLAYER too made customers line up to buy this latest offering.
Mature customers … traditionally slow to change technologies … began to buy the audio books with the built in players
And so heralded in a NEW WAY of delivering audio products to your existing customer database…
…and to something that has novelty and PR story value too if you adopt this early enough in your cash on demand niche market.
It’s good webpage, I was looking for something like this