Let’s talk about the traditional retail business model. Like when my dad was in his shop …..that’s a traditional business model. You open the shop on January 1st, you finish on December 31st, you hope you’ve made enough money to pay the bank and feed the family – what a crap life.
Cash On Demand is totally, totally different. In the Cash On Demand business, imagine it like it this…..
I set up a starting line.
In some of the little niche markets I operate in I set up a starting line and I get all my customers ready behind that starting line. And when I’m ready – not when Dad’s ready in the shop for somebody to wander by….but , when I’m ready…. I fire the starting pistol. So when I determine I want the money I go out and collect it, I don’t wait for my customers to dictate when the money comes in to me.
The other thing I do – jot this down – I put in a finish line because I don’t want money coming in, dripping in over months and months and months and months. People always say, “Why do you put some sort of you know time limit? You must do it by a certain time?” It’s for my benefit; I want the money now. I don’t want to wait six months; I don’t want the money dripping in. I don’t want to have to sit indoors with the till waiting for the money to come in. I want it by 10 o’clock tonight.
A few weeks ago we said “We want to raise £400,000 for Great Ormond Street in 10 days.” I want it by 10 o’clock tonight. That’s what happened. They needed the money now – not dripping in over a period of weeks or months. Does that make sense?
So I line my customers up behind the start line, when I want the money we fire the starting pistol. The money pours in and then we go off and do something else. It’s a totally different way of looking at business. And until you get that right in your head nothing else makes sense. That’s how I’m able to take off a lot of time.
Each year I like to do a couple of projects for myself and one for charity. And it does mean in between I can go and do other stuff, I’m not sat in doors by the till waiting for the money to come in. Does that make sense?
It is Cash On Demand; I demand the money. That’s how, if you’ve seen some of our DVDs, we were able to have a TV reporter follow me round and see all the orders coming in; live on the screen….online order…. online order….. online order.
Because when we’re ready we go out and demand the cash, we don’t sit there waiting for it. …
That what we teach in the Cash On Demand course.