Smyle designed and created the production for the 2009 Andrew Reynolds Cash On Demand Bootcamp at the O2 arena in London, as well as managing the live filming and producing media content.
The client brief from the Andrew Reynolds Cash On Demand Bootcamp organiser was to provide a unique stage set and presentation format at the 15,000-capacity venue – Smyle created the massive 34.5m wide by 11.9m high projection canvas lit up by six of the world’s brightest single-phase true HD projectors —flown off a 25-metre high truss, high above the audience, via a fast-fit custom-designed rigging system. According to supplier QED and projector manufacturer Christies, the 410 square metre screen was over 100 square metres larger than previous largest indoor projection screen in the UK.
Ten flown 16ft x 9ft repeater screens ensured that everyone had a ring-wide view especially those on the upper levels of Arena.
Caroline McNamara, Head of Sales, The O2 arena, commented: “The O2 was delighted to host the ‘Andrew Reynolds Cash On Demand Bootcamp’ event. It was a pleasure to have worked with the team to bring about Andrew’s largest event to date. It was important to be able to fulfil the technical and creative requirements this event demanded and at the same time show case the versatility of the venue. The staff at Smyle did a superb job in demonstrating how effectively this can be done.”
Smyle managed a host of motivational speakers (including two presentations on Andrew Reynolds Cash On Demand system ) who addressed aspiring entrepreneurs in an event held annually by the millionaire. Previously Wembley Conference Centre, The Bournemouth International Centre and The Brighton Centre have hosted Bootcamp but this is the first time it has taken place in the iconic Docklands venue, the largest indoor arena in the UK.
Andrew Reynolds commented:
“A massive thanks to Smyle for all the hard work, extra miles, (literally), and general ‘get stuck in’ attitude that you and your team demonstrated all weekend from the moment you arrived onsite.” He added “The O2 offered great seating and wonderful audio visual opportunities so that all delegates could see the speaker presentations in comfort. It is almost as if this venue was purpose-built to the requirements of the Andrew Reynolds Cash On Demand Bootcamp format.”
Smyle’s production manager, Tom Cordory, gave some insight into the scale of the technical challenge. “The size of the screen was so large that it could not be assembled on the ground and flown into position, it had to be built vertically in-situ in individual sections. There was simply no more space left in The O2 to accommodate any wider screen. The amount of clear air space that the projectors required in order to fill the screen presented us with a whole new level of technical challenges in terms of designing and deploying lighting, sound and access equipment. To cap it all we only had one day to set up the whole event . . . but the result not only achieved the client’s objectives but surpassed their expectations!”
Smyle’s set design had a dynamic screen-base constructed from Kinesis controlled moving walls of creative LED screens. The stage also incorporated an automated rolling riser capable of smoothly revealing a 2.8t Bentley GT Continental which was given away as a prize and 3 further manual rolling risers that were used to reveal a surprise live band performance. Using the moving walls and risers allowed Smyle to keep the stage clear for presentations then dynamically revealing elements to keep the audience guessing and produced a TV style feel to the show.