During his presentation on stage at the O2 Arena, Students of Andrew Reynolds Cash On Demand course watched as he talked about the media hype and nonsense put out by the TV and newspapers about the state of the economy.
Andrew showed an email from a Cash On Demand student querying how, in times of credit crunch, he was expected to sell DVDs and make a profit. Andrew then showed an article from the Telegraph newspaper stating that DVD sales were actually bucking the trend and experiencing an uplift in sales!
To a rapturous applause from the assembled audience, he quoted the CEO of the Iceland stores who said “Recession – what recession? We are not taking part!!”
On the huge O2 screen he gave loads of examples of industries and market niches that are seeing an uplift in business- including pizza, garden centres, video games, high ticket fashion articles such as shoes, iPhones, cosmetics, toys, beach huts, caravans, dolls and accessories. The list wnet on and on. Loads of businesses making money “in recession”.
wants to get her hair done for the doll, she doesn’t, I mean when I went to school the girls used to bring the dolls to school and they used to comb the hair. That’s what they used to do at playtime right? Now you book in, mamma takes you down to American Girl Place; you book your doll in to have its hair done by professional hairdressers.
If you want to have your doll’s hair plaited it costs you twenty bucks.
So don’t tell me there is no money about, don’t tell me about recession. In fact let’s bring some TVs up, let’s just take a look at these TVs.
Andrew Reynolds then took the audience through a presentation of News footage on the huge Entrepreneurs Bootcamp screens
Students fo Andrew Reynolds Cash On Demand course who attended the big screen event at the O2 then saw example clips from the 50s, 60s, 70s, 80s and 90s – of TV coverage of recession or gloom and doom surrounding the economy. From huge inflation in the 50s, the pound being devalued in the 60s, Dennis Healey talking in the 70s of a possible slide into a crisis to rival the 1930s crash. The 1980s fared no better with the Black Monday crash – then the repossession nightmares shown on the TV in the 1990s.
All great examples of the negative hype put out by the media.
But as Andrew Reynolds concluded – despite the doom and gloom he had made money – a lot of it – by ignoring the negatives and focusing on a personal goal of changing his own fortunes. That is what he now teaches in his Cash On Demand course
